Zodiac's new identity

Inflatable boat brand Zodiac will soon be changing its logo to reaffirm the positioning of its recreational sector to give the company a "strong and distinctive corporate identity."According to the company, the new logo reflects the dynamics and spirit of renewal which characterise the activities of Zodiac International.

The choice of blue for the logo reaffirms the brand's links with the maritime world. The lines of  the logo remain consistent with the legendary Z, while giving it a new lease of life, thereby expressing the new strategic direction taken by the company.

Zodiac says that the past few months have seen the complete renewal of its range of semi-rigid boats, the improvement of the services provided by the company and improved communications.

"The new Zodiac® logo therefore reflects the dynamic results the company has been enjoying for several years. It will be used on all communication media," said a statement.

The new Zodiac® logo provides the opportunity to reaffirm the fundamental values of the brand: Quality, Safety, Confidence, Adventure.

The new corporate identity for Zodiac International will, at first, be available on the new N-ZO range (N-ZO 600 and N-ZO 680) then displayed on all products and communications from October 2012.

Zodiac is the world leader in the field of semi-rigid and inflatable boats with a distribution network of more than 1,600 sales outlets in more than 90 countries.