Yanmar confirms market leadership
Australian distributor claims 42 per cent of the marine diesel marketPower Equipment, the distributor of Yanmar diesel engines, says that despite what it calls ‘challenging market conditions, the company continues to enjoy sustained growth in the Australian market.
Power Equipment has recently expanded its Melbourne facility with the construction and commissioning of a new 2000sqm high-stack warehouse adjacent to their Melbourne head office.
The demand for the new facility was driven by Yanmar’s continued market leadership in both the marine and industrial segments, together with Power Equipment's commitment to hold adequate levels of engines and parts in stock to service the Australian, New Zealand and South Pacific Markets. With warehouse capacity of over 1,200 pallets, there is now ample room to accommodate continued growth or new product lines, we’re told.
Typical of the throughput of product is recent run of Yanmar 315hp 6LPA marine engines. An impressive total of 17 Yanmar 6LPA engines were on the workshop floor at the same time, being checked, customised and pre-delivered prior to shipping out to Yanmar dealers and boat builders.
With extra warehousing now available, the level of stock holding will be further increased to satisfy market demand for Yanmar diesel engines.
Market data published by the Australian Diesel Engine Distributors Association (ADEDA) reveals that of all loose marine diesel engines (across all applications) sold in Australia, in the period January 2013 to September 2013, 42 per cent were Yanmar. The Yanmar brand has maintained their clear market leadership position in the Australian marine diesel engine market. The number two position is held by Volvo with 25 per cent market share.
"Yanmar has been a quiet achiever but a major player in the marine segment for quite some time," said National Marine Sales Manager, Michael Blair.
The strength of the Yanmar brand is attributed to a variety of factors with product quality and a comprehensive range of pleasure and commercial marine engines being top of the list.
"Yanmar is truly a fantastic supplier to work with," said Mr Blair. "When complemented by our dedicated sales engineers, our marine dealer network and our inventory and management systems, it unquestionably makes for a market leading combination."
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