US Yachts changes name
Sydney-based importer becomes Performance Cruising Yachts with additional brandsOne of Australia's most established production yacht importers has changed its name to more accurately reflect the products on offer with US Yachts to be now known as Performance Cruising Yachts.
Explaining the name change, former Olympian and Managing Director of the company, Matt Hayes, said it was something he had been pondering for some time.
"The US Yachts name made sense when our only brand was the American-manufactured Marlow Hunter," Hayes said. "But we have since added Elan from Slovenia and Salona from Croatia, both manufacturers of high-quality performance cruising yachts, so the new name is much more
relevant."
Hayes added that while sales of Hunter yachts remain strong, there is a clear divide among buyers.
"Our Hunter buyers are people who like the traditional look. The Elan Impression range appeals to people who like a more contemporary style, while Salona is an excellent cross-over brand, equally at home racing on the harbour or cruising offshore."
Combined with sister company Sydney-By-Sail, which offers charters, yacht share and accredited learn-to-sail courses, Hayes says he feels the Darling Harbour based company covers all bases.
"Our aim was always to be a one-stop shop and I think we've now achieved that. Under the new name of Performance Cruising Yachts, we think we'll be able to get the message across more easily and consistently," Hayes concluded.
For more information contact Matt Hayes on (02) 9281 4422. v
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