Uncharted Society to expand in Australia, with jet skis in its sights

The Canadian recreational power sports specialist, which owns other brands including Can-Am, Ski-Doo and engine specialist Rotax, confirmed to boatsales.com.au that it was also looking at expanding its adventure-based offerings here.

The move comes after BRP announced last week that it had now tapped into some of Canada’s best adventure experiences via its Uncharted Society, a hub for accredited outdoors-focussed powersports-based events.

Rather than run the events, BRP certifies the companies that host them, ensuring they will provide a “memorable riding and customer experience in a worry-free and safe environment” for the people that use them.

It also assists the activities by ensuring that the vehicles used are no more than two years old, and that users can hire for the day or the event’s duration. For many of the activities on offer, people also can bring their own ride.

According to the Uncharted Society, the activities on offer allow users to “experience the unexperienced and to push beyond your comfort zone".

“Whether you are a beginner or an avid rider, you only need the mindset for adventure,” it says.

BRP already offers guided offroad adventures in Australia via NSW-based Outdoor Experience Factory, which lets people rent a Can-Am Maverick side-by-side offroad buggy for day trips in the Howes Valley bush wilderness.

Whatever comes to Australia, though, it will need to be grand. Ski-Doo-based adventures in North America include everything from offshore fishing to family river cruises and mid-winter tours of Alaska’s glacier-fringed shoreline. Many of the events also allow someone to ride two-up, meaning other family members can join in on the fun.

According to a BRP spokesperson, Australia is a market where Uncharted Society “is looking to expand its offer and we will be announcing more such partnerships in the future”.

BRP's Ski-Doo range of jet skis is the most popular in Australia, easily outselling rival brands including Yamaha and Kawasaki.

The number of Australians holding jet ski licences in Australia has soared in the wake of the COVID-19 pandemic as people spend the money they would normally have tipped into an overseas holiday onto water-based activities near where they live – the so-called "staycation".