Trailcraft Powers In New Direction
Trailcraft Australia has long been recognised as a leading producer of plate aluminium boats in AustraliaIn recent years Trailcraft Australia expanded its operations to include four company-owned retail outlets under the name Trailcraft World. These stores represented an opportunity for the company to expand its plate aluminium boats into the South Australian and Victorian markets.
With the market acceptance that these stores brought to the Trailcraft brand, large professional boat dealerships began approaching Trailcraft Australia for the opportunity to become authorised dealers. As a result, Trailcraft decided to partner with these independent dealers and ‘move away’ from the Trailcraft World stores.
This transition has been occurring over the past few months, with the closure of the last Trailcraft World store finalised recently.
“It has been a challenging and eventful time for Trailcraft World and Trailcraft Australia,” Trailcraft managing director Brett Martin said.
“I would like to thank all our customers who supported these Trailcraft World stores and we look forward to continuing this support through one of the industry’s most professional dealer networks.”
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