3
NEWS
Tourism Australia promotes our aquatic lifestyle
Chris Hemsworth to promote our nautical way of life to the worldAustralian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences.
Hemsworth will be part of Tourism Australia's upcoming aquatic and coastal marketing push which kicks off in New York On the eve of Australia Day.
Tourism Australia managing director John O'Sullivan cited Hemsworth's connection to the coast when announcing the role.
"From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water," he said.
Hemsworth recently moved back to Australia permanently and is living in Byron Bay as he no longer needs to be based in Hollywood to secure work on major international films.
"It wasn't a hard decision to move back to Australia because this part of the world is such a special place," he said. "This is the place I want my kids to grow up – that's the world I want them to be part of."
Hemsworth has two-year-old daughter India and 10-month-old twin sons with his Spanish wife Elsa Pataky.
Tourism is off to a good start in 2016, with influential US publication Conde Nast Traveler? naming Australia as the one country tourists should visit this year, and the New York Times naming Sydney as one of its top cities to visit.
Tourism Australia’s Chief Marketing Officer, Lisa Ronson, said the Hollywood star will launch the country's new campaign focusing on its stunning beaches and coastal experiences: "Chris is passionate about Australia, with a genuine desire to promote the Australian way of life and therefore makes a great global ambassador for telling the world why there’s nothing like Australia," Ms Ronson said.
Read the latest Boatsales Network news and reviews on your mobile, iPhone or PDA at the Boatsales Network's mobile site. Or download the App for smartphone and tablet.
Tags
Share this article
Written byBoatsales Staff
See all articlesStay up to dateBecome a boatsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayDisclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Contact
Advertise with us
International marketplaces
Consent
Download the boatsales app
