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Boatsales Staff5 Nov 2014
NEWS

The 'Finest Art on Water' exhibiition

Forget the Pergamon... this German museum classifies superyachts as art
The Finest Art on Water will be shown as part of the Rich Pickings, Displaying Wealth exhibition at the Museum Für Kunst Und Gewerbe, Hamburg. The exclusive collection by Christian Jankowski has been created in partnership with CRN and Riva, which are two Italian luxury yachting brands of the Ferretti Group.
In collaboration with the magazine POP, Kultur und Kritik, Rich Pickings, Displaying Wealth brings together 20 contemporary approaches from a wide range of countries and artistic methods.
THE ARTIST'S VIEW
Artist Christian Jankowski's aim is to engage directly with the idea of sales and exchange and the value of luxury goods. The Finest Art on Water is not only a yacht but also a piece of art that fully immerses the spectator. According to Jankowski: "the yacht is the perfect sculpture, a perfect self-contained vessel of information."
Visitors to the exhibition will explore the presentation of wealth in contemporary society and, through The Finest Art on Water, be confronted with the idea of luxury objects; that artwork can generate cultural capital and elevate the buyers above the level of conventional taste and material consumption.
THE CRN & RIVA EXHIBITS
Jankowski collaborated with yacht builders CRN, the Italian shipyard specialised in the construction of fully customised steel and aluminium maga yacht over 40 metres, with a 68m vessel whose exteriors and interiors lines were designed by Officina Italiana Design, and have been produced by the shipyard in the contemporary artwork. 
The Aquariva Cento, a limited-edition boatCalso designed by Officina Italiana Design, IS available as a tender for CRN superyachts. The boat will also be sculpturally displayed as part of the installation, simultaneously challenging an art audience and yacht lovers alike.
Luca Boldrini, CRN Sales & Marketing Director said: "art and design have always played an integral role in all that CRN and Riva stand for and we are incredibly proud of The Finest Art On Water and its ability to transcend a yacht from an object to a covetable piece of art."

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