SYDNEY BOAT SHOW: Riviera's sales boom
Wave of prosperity continues with $37 million in luxury boat sales in eight weeksRiviera says it has continued to defy industry trends recording $37 million in luxury new boat sales in eight weeks, including two 63 Enclosed Flybridges and two of the company’s flagship 75 Enclosed Flybridges bound for Australian and international owners.
These large boat sales come just weeks after Riviera’s popular Festival of Boating in May, which recorded 14 new boat sales from right across the range totalling $21 million.
These latest sales totalling more than AUD$16 million are a further positive sign for Riviera as the company heads into the Sydney International Boat Show. At the Sydney show, Riviera has a large floating display featuring eight new models including the world release of the new 50 Enclosed Flybridge and the Sydney debut of the new 565 SUV.
Riviera’s chairman and owner Rodney Longhurst said that 65 per cent of the boat sales achieved since the Festival of Boating represented export sales.
“For the financial year ending June 30 this year, 55 per cent of Riviera’s total production was exported and this is a statistic that we are very proud of. Now we have just confirmed a further four new large boat orders totalling $16.75 million, $11 million of which are export sales.
"It is extremely positive for us to see export sales continuing to grow, especially at a time when there is a lot of talk about the future of Australian manufacturing. I am very excited about the future of Australian manufacturing and I am very committed to manufacturing in Queensland. Just last month my family completed the purchase of the 14-hectare purpose designed Riviera manufacturing facility at Coomera on the Gold Coast so this result truly confirms my belief,” Mr Longhurst said.
Riviera’s Chief Executive Officer, Wes Moxey said Riviera’s forward order bank for Riviera was continuing to grow and that the company was now looking to bolster staff numbers as a result of demand.
"It is very exciting to be welcoming many new Riviera owners into our global boating family, and it is equally pleasing to see our current owners rewarding us with their great loyalty," Mr Moxey said.
"These recent boat sales and those achieved during the four-day Riviera Festival of Boating in May, represent the best two-month sales result for Riviera in over seven years. As a result of this clear demand growth, we are now actively looking towards our recruitment initiatives and reinvigorating our apprenticeship training program.
"The atmosphere and morale that surrounded this year's Festival was truly reminiscent of Riviera in the times when we were building over 400 boats a year, so if this is a sign of things to come, the future for Riviera looks very exciting indeed.”
Riviera’s Sydney International Boat Show display is located on the southern end of the Cockle Bay Marina, Darling Harbour from August 1 to 5.
For more information go to www.RivieraAustralia.com
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