Suzuki to take back outboard engine distribution in Australia

The factory takeover, which will come into effect from January 1 next year, comes as the company moves to take control over its entire Australian product range, including outboard engines, cars, motorcycles and all-terrain vehicles.

“Suzuki Motor Corporation would like to thank The Haines Group for their hard
work and exemplary manner in which they have represented our brand over this time,” Suzuki Australia said in a statement announcing the move.

“Their efforts and subsequent results in building our brand, developing a strong dealer
network, and satisfying many thousands of customers provides both Suzuki Motor
Corporation and Suzuki Australia a solid platform to launch the next phase in our exciting
future.

“We acknowledge and deeply thank The Haines Group.”

Suzuki Australia said it had already started “cooperative and constructive discussions” ahead of the handover “ensuring the Suzuki outboard dealer network continues being fully supported and motivated in driving the Suzuki brand”.

Brisbane-based The Haines Group was formed in 1959 by John Haines and has grown into one of Australia’s best and most recognisable fibreglass trailer boat makers, with brands including the flagship Haines Signature range, and Seafarer.

It has also been recognised as the largest private distributor of Suzuki Marine outboards, sold through an extensive network throughout Australia.