Sunseeker is now Britain’s biggest boat builder
Forecast revenue up 10 per cent on increased sales volumes of 15 per centSunseeker International has report a strong performance in 2017, with significant growth in revenue of 10 per cent on an increase of 15 per cent in sales YOY, leading to substantial improvement in profit.
Sunseeker says the results cement its position as Britain’s biggest boat builder and the world’s leading brand for luxury performance motor yachts.
The figures are said to be the result of a significant restructuring and refocusing of the business, together with substantial investment across new product, improved facilities and its people.
GROWTH POTENTIAL
CEO Phil Popham said Sunseeker is leading luxury brand which is profitable, stable and with excellent growth potential.
"We have a strong forward order book, with 90 per cent of capacity sold for 2017 and 50 per cent already sold for 2018.
"Our robust NPD process has helped us achieve this success, delivering exciting new models, such as the hugely successful Manhattan 52 — our fastest selling model ever — as well as the Predator 57 MK II, Manhattan 66 and the new 76 Yacht, which is already proving to be extremely popular.
"We are continuing to invest in our facilities and people, with the creation of 122 jobs this year and a further 124 by January 2018 in order to meet the increase in demand across the model range."
Popham says there are some bold new product plans that will see Sunseeker move up into larger superyachts using different build methods and materials for the first time. The brand will also be reaffirming its sporting heritage with the introduction of new smaller performance models.
NEW 'SEEKERS
Sunseeker will be unveiling two new models at the Southampton Boat Show from September 15-24 — the 76 Yacht, which has already accounted for 18 sales, and the Predator 57 MKII.
The all-new 76 Yacht is said to deliver an unprecedented level of luxury, sociability and entertaining space. An innovative use of glass enhances natural light, making this a bright and airy boat in which to relax and unwind, the yard says.
The Predator 57 MKII is an evolution of the popular Predator 57, which has been a big hit in the segment since its introduction in January 2015 and now offers even more elegance and style.
More on Sunseeker boats in Australia with this Sunseeker search on our sites.
Tags
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
