Sunseeker and Red Bull working on futuristic boat

Sunseeker International has sign a Memorandum of Understanding (MOU) with Red Bull Advanced Technologies, the parent company of the Aston Martin Red Bull Racing Formula One team, which will see the two organisations work together on "a family of new products."

The MOU was signed at the recent 2018 London Boat Show, with Sunseeker CEO, Phil Popham, and Team Principal of the Aston Martin Red Bull Racing Formula One team, Christian Horner, in attendance.

Red Bull Advanced Technologies is committed to extending the culture of innovation and technical excellence achieved in Formula One to other leading industries.

Britain's biggest boatbuilder, Sunseeker, says this drive for innovation makes Red Bull a natural partner. Sunseeker has a reputation for cutting-edge design, style, ingenuity and performance, and has always adopted a more ambitious design path than other British yards.

Phil Popham, CEO of Sunseeker International, said the boatbuilder was delighted to sign the MOU with Red Bull Advanced Technologies.

"Sunseeker has a strong performance heritage, it’s in our brand DNA, and since our inception we have designed yachts that make the heart race. As such, Red Bull Advanced Technologies is a natural partner for us and I’m looking forward to working with them.”

Aston Martin Red Bull Racing Team Principal Christian Horner said: it was an exciting announcement.

"As a leading name in the marine industry, and one focused on innovation and development, a relationship with Sunseeker is an organic fit for us and it is very pleasing to be forging another pioneering partnership for Red Bull Advanced Technologies.”

More at Sunseeker and Red Bull Advanced Technologies.