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NEWS
Statewide lifejacket campaign
Shane Jacobson aka Kenny launches NSW safety campaignNSW Minister for Roads and Ports Duncan Gay has launched the state’s biggest lifejacket awareness campaign to promote safe and responsible boating behaviour.
Minister Gay was joined by Aussie actor and comedian Shane Jacobson, who is spearheading a series of light-hearted films that will run as part of a statewide lifejacket campaign running through to Easter.
“One of the hardest facts to contend with is that nine out of 10 people who drowned while boating in NSW in the last decade were not wearing a lifejacket.
“We’re pleased to have Shane onboard as an avid watersport enthusiast to deliver our message that if your lifejacket is not on, then it can’t save you," Minister Gay said
The online video series called ‘That’s Not On’ features Shane getting involved in a number of on-water scenes including kayaking and fishing.
The videos will complement the traditional newspaper, tv and radio campaign aimed at reminding people to ‘Wear A Lifejacket’ – it never ruined a day on the water’.
“Our boating safety officers are taking a zero tolerance approach this season and issuing on the spot fines to people who don’t wear their lifejacket,” Minister Gay added.
Mr Jacobson said he hopes that the campaign will help change community attitudes.
“These days, wearing a lifejacket doesn’t mean you have to look like a seventies throwback in a puffer vest.
“There’s a whole new range of lifejackets out there that are designed to suit every taste, budget and water activity, so there’s absolutely no excuse not to wear one, especially in small vessels.
“We want to see people get into the habit of putting on a lifejacket in the same way they remember to apply sunscreen – it is simple and could save their life,” Mr Jacobson said.
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Written byBoatsales Staff
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