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Boatsales Staff4 Jul 2017
NEWS

Stacer Dealer of the Year for 2016 -2017

Northside Marine has been going for 52 years with a simple strategy to look after the boat owner

Brisbane’s Northside Marine has been crowned Stacer Dealer of the Year for 2016 -2017 for their outstanding performance as a Stacer Dealer.

Northside Marine is situated in a purpose built 10, 000sq m dealership located in Boondall, some 20 minutes north of the Brisbane CBD.

Starting from humble beginnings in 1965, Northside Marine has gone from strength to strength with the expansion of their dealership, stock and staff. But the one thing that hasn’t changed is that the business is still run by the Nickerson family.

Northside Marine’s motto is "your boating partners for life." This resonates throughout their dealership, with many of their 35 staff sticking with Northside Marine for over 20 years.

Dealer Principal Greg Nickerson said the entire team at Northside Marine played a part in one of their most successful years to date.

"The phrase that we live by at Northside Marine is 'your boating partners for life'.

"From a sales point of view, 2016 was our strongest year, this has rolled over into 2017, with our numbers continually increasing," Mr Nickeson said.

When asked about their secret to success, long-serving Sales Manager, Bill Hull, credited tailor-made systems and embracing continual change.

"We run a software system that we have designed and built ourselves, which allows us to build boat packages, controls, options and ensure costs are spot on.

"We now live by this program as it controls our whole boat sales department.

"We have been on our current three acre site for close to 20 years and have been doing a number of upgrades over the last few years with a number of other facelifts to come," Hull said.

Stacer Account Manager Cameron Wood said the Stacer National Dealer of the Year award goes to the "best of the best" and that describes the entire team at Northside Marine.

"From the moment you arrive at the dealership you feel welcome and appreciated.

"Their customer feedback is always positive and their CSI (Customer Satisfaction Index) is well above the industry standard.

"The professional approach to boat show attendance and presentation is a credit to the team and makes it a pleasure to work with them.

Cameron also said the dealership presentation contributed to winning the award with the external boat display, offices and the internal showroom all spotless.

"The attention to detail is everywhere right down to the well-presented staff in their Northside Marine uniforms.

"The marketing covers all areas of the media and is focussed and pointed.

"As they say 'stock sells stock' and Northside Marine have no shortage of both numbers and variety," Wood said.

Visit the Northside Marine team at 2294 Sandgate Rd, Boondall QLD or for more information on the Stacer range see More at
Stacer.


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Written byBoatsales Staff
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