Stabicraft claims international design award

Once regarded as the ugly duckling or Kiwi of the waterways, Stabicraft has reached new heights after the 1600 Fisher Carbon recently collected a coveted Red Dot Design Award.

The Red Dot Design Awards is an international platform where designers measure themselves against the top names in the industry. In 2015 alone, Red Dot received more than 17,000 applications from 70 countries. There are three categories: Product Design, Design Concept and Communication Design.

First introduced to the market at the 2015 Hutchwilco Boat Show, the 1600 Fisher, also referred to as Project Carbon, blends the company’s unique lines with resin-infused composite materials in an effort to shift the vessel’s aesthetic and ergonomic attributes forward to meet customer demand.

Now the largest trailerboat manufacturer in New Zealand, Stabicraft says its 1600 Fisher met instant customer acceptance and now, along with the Red Dot award, has become a triple award winner. recognised for both innovation and overall product design at the regional Westpac Business Awards, the prestigious Designers Institute "Best Design" Awards, and now the Red Dot awards.

Stabicraft managing director Paul Adams said: "A key aspect of our design philosophy demands that every Stabicraft be instantly recognisable in this world of follow-the-leaders."

The Stabicraft 1600 Fisher Carbon, with its sharp contours and signature look, is said to "extend the essence of our brand in an extreme, awe-inspiring fishing platform that is unmistakably Stabicraft."

"We are pushing the boundaries of what has previously been considered ‘the norm’ in the marine industry," claims a clearly chuffed Adams. Not one to let an opportunity go by, Stabicraft is now using the tagline "clearly the world's designed boats." More at the Stabicraft website.