Sea Ray app awarded
Explore the latest luxury motoryachts from Sea Ray via interactive virtual tours on your phoneSea Ray recently received a Qualcomm Vuforia Vision Award for the company's L650 Fly Augmented Reality application.
The highly-competitive global contest awards only five winners each year out of hundreds of entries.
In addition to the Sea Ray award, other 2014 winners were Samsung, LEGO, Sesame Street Workshop and the Guinness Book of World Records, all esteemed multi-national brands.
"We're so pleased with the consumer and critical reception the L650 Fly app has received," said Matt Guilford, vice president of marketing for Sea Ray.
The app features both interior and exterior tours of Sea Ray's flagship model and is also available for the L510. The boat design in the app is taken directly from the Computer Aided Drafting (CAD) files used to build the boats, so the experience within the app is as close as possible to the actual boat, down to the smallest details.
"It's increasingly difficult to give people a totally novel experience; something they've never done before. We've had the Augmented Reality app at several boat shows and VIP events where people are absolutely blown away at what they're seeing," said Guilford.
"It's remarkable that simply by looking through a particular lens (in this case, an iPad or iPhone equipped with the free app), you can be having an entirely different experience than the person next to you looking at the same thing.
"The ability to change colours or add options like a hardtop or teak decking or sun shades and see it instantly reflected in a highly-accurate 3D model floating in front of you is helping push the limits of digital interaction."
For the exterior tour, users point an iOS device with the free app at a "target". Users can then zoom, rotate and interact with the boat, even looking in the windows at incredible detail.
The interior tour offers a highly intuitive, gyro-based interface; wherever a customer points the iOS device, they see what would be there if they were standing in the boat.
The app is available for iOS devices for free in the Apple App Store.
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