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NEWS
Riviera reports boat-show success
A 25 per cent sales increase and two awards from Sydney showRiviera’s new 50 Enclosed Flybridge impressed luxury-boat buyers at its world release at the 2013 Sydney International Boat Show, where multiple sales of the new model were among $14.8 million claimed by the big Australian boat builder.
Deemed an “extremely successful show,” Riviera sold 10 new boats across all models from 36 feet to 63 feet, including a 3600 Sport Yacht, 445 SUV, three 50 Enclosed Flybridges, two 5000 Sport Yachts, one Belize 54, one 565 SUV and a 63 Enclosed Flybridge.
Riviera’s chairman and owner Rodney Longhurst said he was extremely proud of his company’s achievements at the Sydney International Boat Show.
“The past 16 months at Riviera has been a true career highlight for me and it is extremely gratifying to see Riviera return to its former glory,” he said. “I am proud to announce that my family settled on the purchase of Riviera’s 14-hectare Coomera property on July 8, and if the recent boat show results are anything to go by, I believe Riviera can look forward to a very bright future.
“It has certainly been a very prosperous time for Riviera with $51.8 million in total retail sales recorded over the past nine weeks. It was also an honour to win two BIA [Boating Industry Association] awards for ‘Best Marine Display’ and ‘Best Overall Display’ at this year’s Sydney show,” he said.
Longhurst commended his team of master craftsmen and designers for the huge effort they put into creating and building the 50 Enclosed Flybridge for its world release at the show. He also publicly recognised the tremendous support from his dedicated crew who worked tirelessly over the five days of the show.
Riviera’s chief executive officer Wes Moxey reinforced Longhurst’s view that their new models have been extremely well received.
“Riviera’s sales at the Sydney International Boat Show are up by 25 per cent on last year, signifying growth and we have a significant number of sea trials booked across the range, so we expect this number to grow over the coming weeks,” he said.
Moxey says the new design features of the 50 Enclosed Flybridge impressed boating enthusiasts at the show. The fresh approach to the Euro-style interior, with a very impressive accommodation plan, comprises three generous and equally sized cabins and two equally large bathrooms. The island barbecue centre with two transom doors and the extended swim platform creates one massive entertaining deck.
“The all new 50 is certainly a very spacious and accommodating boat, “Moxey summarises. “Riviera has also just finished the 2013 financial year and we are pleased to announce that 55 per cent of our luxury new boats were exported last year, which is a significant achievement.
“We can definitely see the return to confidence in both the United States and Australian markets, with a large number of our recent sales bound for international ports,” Moxey concludes.
Riviera’s busy production schedule now sees order books filled into the New Year. Forward order sales are said to be double the volume they were this time last year, and the yard says it is actively looking to grow production staff numbers to meet that rising demand.
Preparations are now underway for the Auckland On Water Boat Show in New Zealand in September, the Fort Lauderdale Boat Show in October, and the Gold Coast International Marine Expo in November.
For more information, see www.rivieraaustralia.com. Like Riv’ on Facebook at https://www.facebook.com/RivieraBoats
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