Riviera defies the sceptics
Bumper sales for Gold Coast manufacturerRiviera has continued to defy the soft marine market with $14.7 million in retail sales over the five days of the 2011 Sydney International Boat Show that concluded on Monday of this week.
The sales were achieved across each of Riviera’s model collections and multiple sales of several models totalling 11 boats. Models sold included four of the new 53 Enclosed Flybridges, one 43 Offshore Express, one 5800 Sport Yacht, one of the new 4400 Series II Sport Yacht, two 5000 Sport Yachts, one 45 Open Flybridge, and one 43 Open Flybridge.
Riviera’s CEO John Anderson said this was an exceptional result, and despite a strong Australian dollar there was still international interest with one boat bound for Russia.
"It is pleasing to see strong demand for Riviera boats with sales from Russia, Western Australia, Cairns, Sydney, Adelaide and the Gold Coast," he said.
The Sydney launch of the new 4400 Series II Sport Yacht and the new 53 Enclosed Flybridge were extremely well received over the duration of the boat show. These new models retain the distinctive Riviera styling but incorporate a new generation of technology and comfort. The 53 combines contemporary thinking with traditional Riviera elements. There is a lot of boat for its length and a great many key design features including an enclosed flybridge, internal staircase, full beam master cabin, a total of three cabins, two bathrooms, aft galley and the flexibility of choice with a range of different pod drive and engine plant configurations.
Riviera’s brand and communications manager Stephen Milne said the 2011 Sydney International Boat Show was a huge success for Riviera.
"The sales results were a reflection of the factory teams working in partnership with Riviera’s dealers and I am extremely proud of our new releases and the Riviera team," Mr Milne said.
"There was a lot of positive feedback during the five-day show and the results speak for themselves in terms of Riviera’s designs ticking all the right boxes for the discerning new boat owner.
"I think we are clearly building the best boats we have in 30 years and that is why we are achieving the results that we are in these challenging times.
"All the owners just love being a part of the family that is Riviera and it is that loyalty which brings our owners together."
For more information go to www.riviera.com.au
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