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Kevin Poulter8 Jan 2009
FEATURE

New World Honda Marine

New World Honda Marine now service's Melbourne's southeastern suburbs with a massive new showroom and service centre

Melbourne's new world


New World Honda Marine is now located in a massive new, state-of-the-art premises in Melbourne's southeast.


Located at the corner of Westernport Freeway and Monash Drive, Lyndhurst/Dandenong South, the marine superstore is built on a huge two-acre site, with an impressive fully air-conditioned showroom housing 40-plus boats, an outdoor display area for second-hand boats, a service centre, spare parts, and ample customer parking.


New World Honda Marine's Michael Mulquiney said the superstore created an environment that encouraged boaters to explore the world of Honda in a friendly and positive manner.


"The level of service customers can expect is second to none, with highly experienced staff in all areas - sales, service and parts," said Mulquiney.


"Testament to this is us having won Honda's 'Marine Dealer of the Year' award for the past two years and the positive feedback we regularly receive from our customers," he said.


OUTBOARD FARM
With well over an acre of boats and accessories on display - including Australia's first 'outboard engine farm' which is home to every model in Honda's technologically-advanced range - New World Honda Marine offers the full range of Haines Hunter fibreglass boats, Sea Jay pressed aluminium boats and Mastercraft performance boats. In fact New World Honda has every model in the Haines Hunter range.


"Our extensive range of chandlery, watersports equipment, fishing gear and other accessories, as well as our first-class service facility, makes us a true one-stop shop for all your boating needs," said Mulquiney.


"The service department concept is: come to the counter and book your boat in. If you want to wait, there's seating, television and coffee. We have six defined work bays, gantries, oil, water, and each bay has its own setup, with engines stored in the top racks.


"In the showroom, all the Honda outboards are grouped in a circular area Honda calls an engine farm. You can look at and choose any engine. There's also bar stools, television showing the boats and outboards, plus magazines and brochures. This doubles as a waiting area, so as husbands walk around looking at boats, families can sit and look at a magazine, plus there's air-conditioning and heating to complete a happy, friendly, family environment.


"The boats are in defined areas, like the Mastercraft area. The entire front outdoor display is predominately top quality used boats. You can park at the front door, or around the vast perimeter, so parking is never a problem.


"We have a jetty-style walkway, so boats can be viewed and boarded from nearly above - far superior to looking up at the hulls. Our showroom is completed with a vast mural of a setting sun to give the look and almost the feel of the lifestyle expected when you purchase a New World Honda boat.


"In line with the world's largest engine manufacturer's maxim 'The Power of Dreams', the New World Honda Marine concept has quickly become a reality -and the dream is getting bigger!" said Mulquiney.


For more information, phone
New World Honda Marine on (03) 9709 8444 or visit www.newworldhondamarine.com.au


 


 


 

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Written byKevin Poulter
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