Navico launches GoFree

Navico has announced the launch of its newest brand, GoFree. Designed to deliver content and services to consumers wherever they are, the GoFree brand for use with Lowrance, Simrad and B&G Multifunction Displays (MFDs), as well as mobile devices, gives boaters access to what they want, when and where they want it.

GoFree products include all existing Insight charts, Insight Genesis personalised mapping service with Social Map community data sharing, BioBase aquatic map Software as a Service (SaaS), the online GoFree Shop which offers content from Jeppesen, NV Charts and more, wireless telematics solutions and the GoFree family of mobile apps for iOS and Android products.

On The Water
With the introduction of the GoFree brand, comes the unveiling of an industry-first innovation – the launch of the GoFree Shop within the User Interface of Lowrance, Simrad and B&G MFDs. The GoFree Shop will give owners the ability to download the latest software and purchase maps directly to an MFD via wi-fi, while enjoying a day on the water.

Navico says that the GoFree Shop revolutionises the way boaters obtain content for compatible Lowrance, Simrad and B&G displays by allowing purchase, direct download and immediate use of Insight maps, Insight Genesis (including Social Map), and other third-party maps from GoFree partners.

This ensures boaters have access to the charts they need, where they need them most. GoFree Shop also guarantees users are always running the most up-to-date operating system with all of the latest features on an MFD by providing automatic software update notifications, direct download and installation. GoFree Shop also allows registered Insight Genesis users to upload sonar logs to the Insight Genesis online service directly from an MFD for personal chart creation and Social Map community data sharing.

GoFree Shop will be available in the first quarter of 2015. GoFree Shop will be available for Lowrance HDS Gen2 Touch, Simrad NSS Evo2, Simrad NSO Evo2 and B&G Zeus2 series displays.

On The Web
In addition to the introduction of GoFree Shop on the MFD’s,  the new GoFree Shop website will be launched which will support GoFree-branded content giving customers the choice of downloading charts and software from home. The ever-expanding online store allows users to browse, purchase and download content for a compatible Lowrance, Simrad and B&G-branded navigational device via memory card or USB flash drive. To make a purchase, boaters simply enter existing Insight Store/Insight Genesis account credentials or create a new account.