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NEWS
Mercury Marine celebrates its 75th Anniversary
Diamond anniversary for the famous marine-engine brandMercury Marine will celebrate its 75th anniversary on Wednesday, January 22, from its humble beginnings in Wisconsin to its growth into the world's leading provider of marine engines.
Mercury, a division of Brunswick Corporation, designs, manufactures and sells the broadest range of marine propulsion products for applications ranging from inflatable tenders and fishing boats to cruisers and yachts
"Mercury will celebrate its 75th anniversary throughout 2014 in ways that will reflect our strong heritage of innovation and leadership in the marine industry," said Mark Schwabero, President of Mercury Marine.
"We will conduct events in locations around the world that will engage our customers, suppliers, employees and communities and will recognise the roles those people and entities have played in establishing the foundation of our business and our future.
"We're excited about sharing this celebration with those who have helped us grow and succeed."
Mercury was founded by E. Carl Kiekhaefer in 1939 when he purchased a bankrupt engine-manufacturing plant in Cedarburg, Wisconsin, not far from the Kiekhaefer family farm.
The plant assets included 300 outboard engines (Thor brand as pictured above) that had been rejected by a large mail-order retailer due to defects and operating problems. Hoping to transform the engines into working capital to fund the future business he envisioned -- magnetic separators for the dairy-farm industry -- Mr Kiekhaefer redesigned, rebuilt and sold the engines to the retailer that had initially rejected them. The engines sold immediately and Kiekhaefer suddenly found himself in the marine engine business.
Mercury made its initial mark in the marine industry by providing reliable, innovative products. But it didn't take long before its engines were highly regarded for performance and speed. Mercury has long been recognised for producing engines that not only get you where you want to go, but also get you there first.
Mercury directs the activities of more 5400 employees in dozens of countries from its global headquarters in Fond du Lac, Wisconsin, and works hand in hand with more than 4200 dealers and distributors around the world.
Mercury's year-long 2014 celebration plans include events in various locations throughout the world.
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Written byBoatsales Staff
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