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Boatsales Staff14 May 2012
NEWS

Maritimo to 'refocus' range

Customer research reveals popular models

Australian luxury cruiser manufacturer Maritimo has undertaken a complete review of its model range and will be reducing and refining its offering to the boat buying public.


After extensive customer research and a review of the popularity of the various models, Maritimo will concentrate its R&D efforts to 'core business' being the flybridge motoryacht series and a new series of coupes that share a common hull to their flybridge sisterships.


New models set to be released at upcoming boat shows include the new M45 and the M58.


In the Mustang stable the new Mustang 43 sports cruiser has just been released. It fits neatly between the 'Baby Maritimo' Mustang 32 Sports Cruiser and the Mustang 50.


Maritimo Marketing Director Luke Durman said the combination of the remodeled Flybridge Motoryacht range (five models), the new Coupe series to be announced at Sanctuary Cove Boat Show (two models), select 470 and 500 convertibles, along with the Mustang sports cruisers, means that the company will have a vessel to appeal to most buyers.


Pic: The new Mustang M43.

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