2
NEWS
Maritimo "S" Series expands
Rebadged Mustang shaft-driven boatsWhen the Mustang M43 was released in May 2012, Bill Barry-Cotter explained to the market that the boat in standard guise, with twin Volvo Penta D6-330 common-rail electronic turbocharged diesels with sterndrives, was a value buy for under-$700,000 drive away.
Having acquired the Mustang name two years earlier, Barry-Cotter set about relaunching the popular sportscruisers with the M32 entry-level, single-engine-with-sterndrive sportscruiser in mid-2011 and then the new M43 a year later.
Sterndrives were good for the skinny Gold Coast waterways, Barry-Cotter said, letting you trim the legs up and get in close to the shore, adding that changeover costs in the future were also cost effective.
What he didn’t bank on was that certain Maritimo and Mustang dealers, namell SBM Maritimo in Sydney, would order the boat in shaftdrive configuration instead.
After all, shafts are a lower-maintenance proposition for boats left in the water for a long time, without much work over the course of a long winter, which isn't uncommon in Sydney and markets to the south.
At some point, buyers, dealers and this crew starting questioning the merit of putting the Mustang name on the side of what is actually a Maritimo with, it must be said, greater badge cred’, respect and resale. We have it on good authority some owners even switched the badges themselves.
In response to that, all shaft-driven Mustangs will now be badged as Maritimos. The first Maritimo S43 (formerly the M43 as pictured) will be launched at the Sydney International Boat Show opening August 1. All sterndrive variants, the base boats, will remain Mustangs.
It might seem like a trifling matter from the outside, but the greater cruising capabilities of the shaft-driven 43-footer warrants their inclusion in the Maritimo stable. Check out the S43, new M50 Cruising Motoryacht and S50 variant at the Sydney International Boat Show opening August 1.
Read the latest Boatsales Network news and reviews on your mobile, iPhone or PDA at the Boatsales Network's mobile site. Or download the all-new App.
Tags
Share this article
Written byBoatsales Staff
See all articlesStay up to dateBecome a boatsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayDisclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Contact
Advertise with us
International marketplaces
Consent
Download the boatsales app
