Location search to improve boatsales.com.au shopping
You can now shop locally on boatsales.com.au for your next boatLocation is a big consideration factor in the boat-buying journey and now consumers can quickly shop inventory in easy-to-visit towns and regions.
Location search, the latest improvement to boatsales.com.au, improves the way consumers can find a boat in their local region while including other important search criteria such as features or dealer services in a location-based search.
Location search is now available to put to work via the search refinements panel.
“Location search will make it easier for consumers to narrow down to purchase options from dealers and private sellers in close-by towns or regions,” carsales consumer group product manager Adrian Harris..
“The new feature will go a long way to improving the online shopping experience for consumers, particularly for those living in larger geographical states such as Queensland and Western Australia, where there can be vast distances between dealers.”
Regional searches
Location search is expected to be a big assist for consumers living in bustling regional centres and cross-border locations such as Newcastle in NSW, Gold Coast, Townsville, Cairns and Rockhampton in Queensland, Geelong in Victoria and Busselton in Western Australia.
“carsales network data reveals that consumers in these regions used location search refinements to a greater degree than consumers in capital cities,” Harris said.
“Now with location search, a boatsales.com.au shopper in Townsville, for example, can now easily shop boats in the immediate Townsville region only.”
The release of location search highlights the carsales network’s commitment to delivering the best boat shopping experience for Australian consumers.
“Location search was born out of close analysis of consumer behaviour, search behaviour and the feedback of Australian boat dealers partnering with boatsales.com.au,” Harris said.
“The rollout of the new feature is not only a win for consumers but dealers in regional and cross-border towns across Australia that will now be able better respond to the needs of local boatsales shoppers.”
boatsales is part of the carsales network
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