JV Marine repowers with Mercury Marine

JV Marine World, Australia’s largest boating retailer, has joined forces with Mercury Marine to "better serve its huge customer base and keep ahead of its rivals," the news release says.

Effective immediately, JV Marine will now sell and service Mercury’s extensive range of outboards and sterndrive engines.

Established more than 40 years ago, JV is well known to boat lovers across Melbourne and Victoria and, after all this time, interstate, too.

Its sprawling flagship outlet in Braeside covers more than 10 acres, with its other showroom in Laverton North spreading over three acres.

WHY MERCURY?
“We’re always looking at the market, and we believe Mercury’s lightweight FourStroke outboards are the motors which are revolutionising the industry,” said JV founder and Managing Director, John Stav.

“More and more, these powerful and clean engines are what customers want — especially at the higher horsepower end of the range — so the decision makes a lot of sense.

“JV Marine World has certainly been successful but we’re not sitting on our laurels – our competitors won’t let us.

"We’re still very much growth orientated and we want to make sure we can offer our customers the best,” John said.

Specialising in boat sales, JV Marine offers a range of quality craft from small tinnies and runabouts through to larger cabin boats, bowriders and offshore fishing boats.

The big trailerboat business also has a large service centre and spare-parts department staffed by experts with decades of experience.

A true family-owned business, John’s son Mark is General Manager.

“Looking beyond the engines, Mercury has a fantastic management team which we trust and will be working closely with.

“Of course, that’s not just going to benefit JV Marine — it’s going to be good for our customers as well.

“It’s a new opportunity going forward, and I’m really looking forward to it,” Mark said.

More at JV Marine and more Mercury news, reviews and products as reported on our sites.