It’s official: 2022 Sydney International Boat Show locked in
Sydney’s premier boat show survives the COVID-19 pandemic to make a triumphant returnSydney International Boat Show will return in 2022 after a three-year pandemic-hit absence, with its organisers promising a new look and feel to the event.
The show’s owners, the NSW-based Boating Industry Association, announced earlier this year that it would hand over the management of the event to Mulpha Events, the same group behind the Gold Coast-based Sanctuary Cove International Boat Show, the southern hemisphere’s largest annual boating showcase.
In a sign that this year’s event will go ahead, the dates have been set – July 28 to August 1 – and the call has gone out for around 240 exhibitors to start making their preparations.
The show will be spread across an indoor display at Sydney’s ??International Convention Centre, and an on-water display at the nearby Cockle Bay Marina in Darling Harbour.
Ideal platform
“SIBS will deliver an on-water display with over 200 boats, 32,600 square metres of indoor exhibitor space and a 5000-square-metre open-air activation on the Event Deck, producing the ideal platform to showcase your brand and connect with a highly engaged, qualified audience,” the BIA said in a statement locking in the event.
“With retail activity across the boating industry at an all-time high, SIBS will celebrate the boating lifestyle, connect visitors with the best in marine brands, and continue to stimulate Australia’s interest in all things aquatic.”
A number of Australia’s larger yachting brands, representing both domestic and international labels, have already indicated they will have boats on display at the show.
In 2020, just as the COVID-19 pandemic was biting, the BIA looked at potentially changing the format of the Sydney boat show to include second-hand boats for the first time.
However, rather than allowing all-comers, the format was to limit used boats to high-end late-model brands to keep the quality of exhibits high.
It’s a similar strategy that the BIA has trialled for the Rose Hill Boat Show, where near-new trailer boats are often on display alongside brand-new models.
It is not known if the reborn Sydney International Boat Show will open up to similar vessels.
The 2022 show’s new managers, Mulpha Events, was asked for comment.
Tags
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
