
To attempt raise the standard even higher in the lead up to the 25th Sanctuary Cove Boat Show in 2013, Mulpha Australia brought together marine industry proponents, manufacturers, exhibitors, representatives from government, sponsors and tenants to discuss how the event can best serve its all involved in the future.
These meetings are the first of others planned following this year's boat show, taking into consideration the diversity of the marine industry.
Groups met with Winson Chow, COO and Greg Dyer, CFO of Mulpha Australia for discussions that aimed to: "Engage industry and form a working committee representing a cross section of groups to work together and forge a positive and productive future for the event," said Sue Thomson, boat show general manager.
"It was important to gather a group of people with varying perspectives to share candid and considered opinions with Mulpha Australia," she continued.
"These planning sessions are vital as the event is poised to celebrate 25 years in 2013."
"The boat show has reached maturity in its present format," said Ms Thomson.
"And now, with the support of the marine industry ... via a newly formed working committee, the show can build on the event’s assets, adapt to new conditions, generate change and revamp the SCIBS’ offering."
According to those who attended, the show has a bright future with the support of the industry and Mulpha. Sue asserted that participants were enthusiastic in their response and expressed genuine passion for the boat show.
Winson Chow, Mulpha Australia chief operating officer said the sessions delivered valuable insight in to the mood of industry, its challenges and above all, its passion for Sanctuary Cove International Boat Show.
"Mulpha Australia has an unwavering belief in the role of the boat show and the potential for its future growth. We reiterated our commitment to evolve the event in unison with stakeholders to meet their objectives."