Using the Twitter hashtag #myjourney, and supported by a content hub (myjourneys.com), the new Honda PR campaign celebrates customer journeys -- however long or short -- from around the world.
As Honda products enable customers to undertake journeys of all kinds, myjourneys.com provides a place where people can share their adventures and explore others' experiences.
The campaign was inspired by Honda customer Jon Hancock. Jon and his wife Christine travelled around the world in their 1987 Honda Civic, from Bristol in the UK to Suzuka in Japan (the birthplace of their car).
But Jon and Christine's epic journey is just one example of a great Honda journey.
Ed Marsh rode his Honda C90 motorcycle from Malaysia back to London and then up through Scandinavia to the Arctic Circle.
Closer to home, 2011 brothers Peter and Phillip Jenkins (pictured) travelled more than 9500km around Australia's northern coastline (from Sydney to Perth) in a twin Honda BF225-powered rigid-inflatable boat to raise funds and awareness for prostate cancer.
These journeys embody Honda's core philosophy of ‘The Power of Dreams.'
"Dreams most certainly can become reality and things that seem impossible are only due to the limitations of our minds," explains Honda Civic adventurer Hancock.
#myjourney offers people an opportunity to share their journeys. Honda hopes the initiative will inspire others to share a journey, too.
Find out more about the campaign and share your journey by tweeting #myjourney or visiting myjourneys.com
?Further information: phone Honda Australia, Customer Relations 1300 559 846; see www.honda.com.au.