Five things you didn’t know about the new Sea-Doo Senna RXP-X 350
The Senna name has been applied to a special edition of the 2027 Sea-Doo RXP-X 350. But there is more to it than meets the eye1. The love is real
Ayrton Senna used to ride jet skis on holiday during the peak of his Formula One career.
In fact, he owned all three brands – Yamaha, Kawasaki and Sea-Doo – at various times, according to his nephew Bruno Senna, who was just eight years old at the time.
“We spent the whole summer – especially in January – when he was in Brazil on the water. Literally, we would wake up and go until the evening non-stop. He was crazy about it,” said Bruno Senna.
Unfortunately, Ayrton Senna pushed too hard one day in 1991. Riding with a friend, he came off the ski and his friend, on another ski, struck Ayrton’s head in the collision.
Ayrton passed out, but his friends got him out of the water to receive medical attention, including more than two dozen stitches in his head.
One week later, Ayrton was racing in the Mexican Grand Prix (where records show he finished third in the race after qualifying third fastest).
2. These are going to be rare
boatsales has already reported that 1991 examples of the Sea-Doo RXP-X Senna 350 will be built globally (to commemorate the year of Ayrton’s last F1 championship). However, with 1200 dealers worldwide, that means there will only be approximately 1.6 examples available per dealer.
Australia is getting just 100 examples (99 for customer sales and one set aside as a demonstrator model).
3. Senna Edition is identical to regular Sea-Doo RXP-X 350
For those fanatics who miss out on the Senna Edition, there is an option.
The ‘regular’ Sea-Doo RXP-X 350 (not that there’s anything regular about it) is mechanically identical to the Senna Edition.
The Senna Edition is distinguished by Senna logos, a unique colour scheme, discreet laurels dotted around the craft commemorating Ayrton’s three F1 championship wins, and comes standard with the premium 80-watt audio system, the optional two-seat kit and a storage cover.
The regular Sea-Doo RXP-X 350 is also significantly cheaper: $36,299 (ski only) versus the Senna Edition at $41,999 (ski only).
4. Bruno Senna wants genuine riders to buy them, not collectors
There is no doubt Sea-Doo won’t be able to meet demand for the Senna Edition.
At the global unveiling in Orlando, Florida, last month, dealers from Australia and the US said their phones were running hot with people trying to buy two examples (one to ride and one to keep as a collector’s item).
But Bruno Senna is hopeful the true fans will buy the ski and use it rather than store it.
He told Boatsales at the global unveiling: “So if they’re just being stored or displayed, it’s a bit of a shame because they (the customer) never get to feel the potential (of the craft).”
5. Everyone gets number 1 of 1991
Unfortunately, Sea-Doo isn’t numbering the Senna Edition from 1 through to 1991 in chronological order.
Instead, all examples will have a badge in the handlebar bump pad that says 1 of 1991.
Sea-Doo says it opted for the more generic description to prevent arguments and make it easier to distribute to markets around the world.
“People would be chasing certain numbers, and we wanted to make it fair for everyone and keep it simple,” said a Sea-Doo spokesperson at the global unveiling.
“This way there are no arguments, and at the end of the day we say they are all special.”
Sea-Doo said the first 500 units are going to Brazil (Ayrton’s home country), followed by Australia.
Brazil is now the second-biggest market in the world for Sea-Doo (behind the USA and ahead of Canada and Australia).
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