Design award for Mercury ERC
Mercury Marine's newest Electronic Remote Control (ERC) has been selected as a 2013 Good Design award winner for new-product designThe award came from the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.
Good Design is the oldest and most prestigious design award program to recognise new consumer products designed and manufactured in Europe, Asia, Africa, North America and South America.
The ERC control eliminates the need for mechanical cables used for throttle and shifting while delivering instantaneous throttle response and smooth, quiet shifting, even in high-horsepower engines.
From the Electronic Remote Control a boater can trim multiple engines, control the brightness of helm station lighting, costomise the control sensitivity for improved manoeuvrability and easier docking and control for up to four engines with a single lever via its single-lever mode.
Mercury Marine commissioned the ERC design from BMW Group Designworks USA. It is manufactured by Mercury, a division of Brunswick Corporation, in Fond du Lac, Wis.
Mercury says that several thousand entries are received each year for design and innovation, sustainability, creativity, branding, ecologically responsible design, human factors, materials, technology, graphic arts, packaging, and universal design.
More than 700 new products and graphic designs were selected from 38 countries in 30 different categories.
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