Compasscard launched

The only one of its kind within the Australian marine industry, Noakes Group said compasscard will reward cardholders for multiple site uses across Noakes six boatyards, one sister yard and hospitality venues stretching 1700nm on Australia's eastern seaboard from Kermandie in Tasmania to Hamilton Island in the Whitsundays, Qld.

Irrespective of changing technology or expanding facilities, the one thing that stays true is that the customer is a company's most important asset, said Noakes Group.

"The idea behind compasscard is to reward our ongoing customers," said Noakes Boat and Shipyards managing director, Sean Langman, who modelled the program on the automotive industry.

To recognise his enduring patronage, Langman presented Nigel Stoke, owner of the triple-planked Fidelis, a former Rolex Sydney to Hobart line honours winner from the 1960s, with compasscard membership number one at the launch.

"Sean has looked after my boats for 25 years and in that time I've visited every Noakes yard except Nelson Bay.

It's a great privilege to be the first compasscard holder," said Stoke.

As the compasscard program grows, partnerships with associate companies will be added to the mix, and as the Noakes Group expands further, additional assets such as the waterfront restaurant and function centre at Woolwich Dock will be added to the industry first loyalty program, said the company.

"When a job is booked in at any Noakes site, the yard manager will be able to call up a photo of the compasscard holder's boat and know where to sling the boat, what antifoul is normally applied and what work has been done previously," said Langman.

"As well as the job being more efficient, the cardholder can gain points that can be redeemed for services, products, holidays and restaurant experiences," he added.

There is no joining fee and once the application has been processed, the cardholder can begin earning points.

The compasscard application form is available online at www.compasscard.com.au