China boat show

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Organisers expect a record turnout for the 2012 China
International Boat show in Shanghai this month. 

More than 400 exhibitors from
20 companies showcased some 300 craft to 21,077 visitors at last year’s show. Sales
attributed to the show were said to be approaching US$150 million. 

The Australian Pavilion will again display its marine equipment to the emerging local pleasure-boat market. Meanwhile, new marinas
have appeared in anticipation of greater Chinese boat ownership and the
burgeoning Asian boat-building industry.

The British boat brand Fairline is among those predicting China will eventually become the world’s biggest market for leisure cruisers, with ambitious plans to have six to eight offices covering the length of the country in order to provide a local point of contact. 

Fairline’s confidence in the market is already being rewarded, it claims, with a customer from southern China buying the brand’s largest and most exclusive super-luxury cruiser, the Squadron 78 CUSTOM, immediately after its debut at last year’s Shenzhen International Boat Show. 

This has been followed by more recent purchases of another Squadron 78 CUSTOM earlier this year, along with a Squadron 58, Squadron 50 and Squadron 42.

As part of this year’s marketing drive, Fairline was targeting China’s wealthy boating enthusiasts at the Hainan Rendez-vous boat show in Sanya from April 5 to 8, and it hopes to repeat than performance at the China International Boat Show in Shanghai from April 19 to 22.

On the booming southern holiday resort island of Hainan, Fairline will debut its Squadron 65 luxury cruiser, whilst its sister Squadron 58 will be showcased for the first time in Shanghai.

Fairline China was established two years ago in partnership with region-wide Jebsen Group, to gain a foothold in the Greater China market.

“China continues to grow in terms of market size and potential,” said Bryan Jones, President of Fairline Boats Asia.??“

"We strongly believe it has the capacity to become the largest marine purchaser in the world alongside the developing markets of South America, Russia and Southeast Asia, which are already contributing to approximately 40 per cent of the company’s turnover," Jones said. More at www.boatshowchina.com.