This Saturday, November 3, will see the start of a unique carp muster for anglers across Central West New South Wales and beyond. Their quest is to catch Australia’s most wanted fish and win a massive $10,000 cash prize in the process.
Popular mid-strength lager Carlton Mid has created the Duke of Burrendong competition to help drive the reintroduction of native fish back into one of Australia’s most revered waterways.
Carlton Mid has set a target of introducing 25,000 native fish into the dam. To mark the start of the competition, a carp will be captured, tagged, and released back into the water. The carp, which will be known as the Duke of Burrendong, has a $10,000 bounty on its head!
Anglers have until Australia Day 2013 to catch the Duke; for every other carp caught and registered, they will receive a $1 discount token for their next Carlton Mid carton or block purchase.
Every day the Duke evades the angler’s hook, Carlton Mid will add $100 to the prize money, meaning the prize pot will potentially reach $18,400!
It’s not just keen anglers who can help native yellowbelly, silver perch and cod re-establish their numbers in the dam. If you purchase a carton or block of Carlton Mid at participating bottleshops, Carlton Mid will fund one native fish back into the dam.
Similarly when you’re at the pub, buy your mates a schooner as every third schooner of Carlton Mid sold will also fund a native fish into Burrendong Dam.
Derek Cutting, from Carlton Mid, says: “Burrendong Dam in the state’s Central West is a mecca for fishing enthusiasts and holidaymakers. Help this waterway restore its native fish population and cast a line this summer to be in with a chance of winning thousands of dollars.”
Cameron Westaway, Senior Fisheries Manager, Inland for NSW Department of Primary Industries, adds: “Waterways across the state and Australia have a growing number of carp which compete with our native fish stocks and impact on water quality. Initiatives like Carlton Mid’s Carp Muster help raise critical awareness of the issue and are a great way to get the local community actively involved with solving the problem.”
Esteemed poet, author and entertainer Murray “Muz” Hartin has also thrown his support behind the initiative by recording a video exclusively about Burrendong Dam’s plight and the competition. Watch it on You Tube below and be inspired to get your fishing tackle ready! More at http://dukeofburrendong.com.au/