
BRP has continued to further cement its support and partnership with Surf Life Saving (SLS). In a collaborative effort to improve emergency response capability at notorious 'Black Spot' locations on Australia's coastline, BRP has recently provided SLS with state-of-the-art Sea-Doo personal watercraft and Evinrude outboard engines.
'Black Spots' are locations SLS has specifically identified with having a high concentration of coastal incidents and a high risk of ongoing reoccurrence. SLS has targeted the most treacherous locations, and part of the strategy to help reduce drownings at coastal danger spots is to ensure lifeguards at these
locations have the latest technology in rescue craft at their disposal.
Surf Life Saving is Australia’s major water safety, drowning prevention and rescue authority. It is also one of the largest volunteer movement of its kind in Australia, and a not-for-profit entity that exists only through community donations, government funding, fundraising and corporate sponsorship from
companies such as BRP.
In reference to the SLS and BRP partnership, Kym Pardey (Marketing Manager, BRP Australia) explains the reasoning behind BRP's support of SLS; "There is fantastic alignment with our brands including Sea-Doo and Evinrude with SLS's rescue equipment needs. We can see no better way in which our company can support the community than by providing SLS lifesavers and lifeguards with products that will help save lives on Australian beaches". Pardey further commented, "The Page partnership also enables us to showcase how our products offer fantastic performance yet are sensitive to the environment; for example our Sea-Doo PWC's are exceptionally quiet, provide industry leading fuel eficiency, and offer innovative technology such as our unique on-water braking system that delivers real safety benefits. More than just a great rescue craft, Sea-Doo PWC's offer families the freedom to have a
fun and safe time on our amazing waterways".