BRP gives Aussie Customers a Better Deal

BRP, the driving force behind leading powersport brands including Sea-Doo, Evinrude and Can-Am will lead the powersports industry in light of the ongoing strength of the Australian dollar, by making a clear statement that it is time for Aussies to get a better deal. BRP Australia is investing in a multifaceted action plan that includes broad price repositioning across its brand portfolio.

In addition to price repositioning, BRP is also running a number of sales promotions on selected products including the announcement of the 'New BRP Owners Grant'. Combined with the price repositioning program, there has never been a better time to save big bucks on BRP's innovative powersport products. To take one example, with the new price repositioning and the 'Sea-Doo Owners Grant', customers can now save $4200 on the latest Sea-Doo RXT-X 260HP.

For a limited time, newly-purchased Sea-Doo units will come with a rebate of up to $2000, and those in the market for a new boat or E-TEC, will be eligible for a rebate of up to $1000. The Sea-Doo and Evinrude offers will run until the end of April, so customers will have to be quick.

A key initiative for Gregoire Dupont, BRP's Regional General Manager, has been to bring BRP's customer focus to the same level of the company's passionate product focus. But Dupont is quick to point out that customer value means more than price alone.

"When we think of offering value to our consumers, no doubt price is a key element, but it must be accompanied with a product that the owner loves using, and is backed-up with a quality of service that delivers a great overall ownership experience".

The pricing action plan will also further strengthen the position of authorised BRP dealers. Of importance to consumers, by purchasing from their local authorised BRP dealer they will not only get great value at time of purchase, but they will have the added security of receiving professional after-sales service and general support from a familiar face for years to come.

As with all sophisticated powersport products, the back-up of a trustworthy after-sales support program is crucial for a positive ownership experience. It is for this reason that BRP has invested heavily in technical training of its authorised dealer network, and keeping them updated with the latest tools, diagnostic software and access to genuine spare parts. Consumers with units registered within the authorised dealer network will also receive notification in the event of any product upgrade or safety recall.

Giving customers total peace of mind, BRP Australia backs its products by providing industry-leading factory warranties across its entire brand portfolio. Sea-Doo PWC maintains an unbeaten two-year extended factory warranty (double that of the industry standard), and Evinrude E-TEC offers a full five-year warranty.

So whether customers are after a Sea-Doo or Evinrude to have fun with family and friends on the water -- now is the time for them to visit their local BRP dealer. One thing is for sure, there has been no better time to save big dollars when buying a BRP product.