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Boston Whaler customer-satisfaction award
Whaler honoured with 10th consecutive customer-satisfaction awardFor a remarkable 10th consecutive year, Boston Whaler was recognised for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA), who bestowed the 2013 Customer Satisfaction (CSI) Award upon the American yard.
"At Boston Whaler, we are dedicated to the customer experience," said Huw Bower, president of Boston Whaler.
"As we continue to innovate and expand our lineup with bigger, bolder and more versatile new models, we remain focused on the larger goal of not only keeping our boaters satisfied, but also surpassing their expectations. I'm honored that our dedication to customers has been recognized with this award."
As announced by the NMMA at the 2013 International BoatBuilders Exhibition and Conference (IBEX), Boston Whaler earned its award in the Fiberglass Outboard Boats category. While the award is American it reflects the quality of Whalers also found Down Under.
It's been a fantastic year for Boston Whaler in Australia, importer Andrew Benett from Queensland Marine Centre told us following the Sydney boat show. The twin- and triple-rigs have been selling especially well to time-poor anglers wanting to fish wider and deeper. Hot tuna and marlin bites in the last few seasons have only helped fuel new-boat sales and fishing desires.
Meantime, Whaler's President says customer satisfaction is and always has been a crucial part of the brand's reputation. "This award is a validation of our efforts to provide boaters with a rewarding experience, from the very first interaction with our dedicated employees and dealers, to the very valuable time spent on the water," Bower said.
The CSI Awards measure customer satisfaction and recognise boat and engine manufacturers that receive the highest marks. To achieve the requirements for the Marine Industry CSI Awards, Boston Whaler achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction. This score is based on information provided directly by more than 50,000 consumers who purchased a new boat and engine in the past year.
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Written byBoatsales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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