Beneteau sets course on making boat navigation simple
Technology the key to making bigger vessels easy to own and operateFrench boat-maker Beneteau has flagged it has more to come as it rolls out technology that it says will make navigation “as easy as possible” for owners.
Speaking at last week’s Singapore yacht show, Beneteau Group general manager Hervé Gastinel said innovation still had a major role to play for the brand.
"Innovation is not just about products,” Gastinel said. “I think digital transformation is also revolutionising the way people navigate."
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Beneteau has already consolidated its suite of on-board electronics under the Ship Control system, which connects navigation, safety and comfort systems on a number of its Beneteau- and Prestige-badged products.
It has also been an early adopter of Raymarine’s DockSense system, which uses sensors to create a virtual buffer zone around a Prestige boat when it is coming alongside a berth, helping make what is usually a difficult process for an owner-operator a much simpler one.
Transforming boat ownership
Beneteau is rolling out new technologies to its products as part of its Transform to Perform strategy. The goals behind the strategy are product development and service improvement.
The yacht maker owns brands including Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo Yachts and US brand Four Winns. The group has launched 32 new products across its various brands in the last financial year alone, with its product range now stretching from 5.0 metres to 30 metres.
Singapore boat show debuts included the Lagoon Seventy 7 flagship luxury catamaran, the more affordable Lagoon 40 catamaran, and the Prestige 630 motor yacht – the first of Beneteau’s products to come equipped with the Raymarine DockSense virtual fender system.
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