While the estimated five million recreational boaters in Australia will tell you they spend a lot of money on their favourite pastime, sport and recreation, there is no up-to-date research quantifying the expenditure or economic benefit of recreational boating nationally.
Without the data it is harder for boaters, for industry and for governments to attract and/or direct investment into boating facilities and services. While allied leisure industries such as tourism use research to maximise public and private investment, the boating sector has been left high and dry at a time when investment attraction is increasingly difficult.
To address this major issue, the most ambitious survey ever undertaken was launched at Marine13 International Conference and Exhibition in Sydney last year. The primary objectives of the monthly online diary survey are to quantify the economic scale of recreational boating and to better understand the characteristics, habits and behaviours of recreational boaters.
The types of information that will be obtained from the survey will include: number of boats, boat characteristics, boating days, trips and locations, spending, special issues and boat-owner characteristics.
The survey has been developed as a joint venture by the Boating Industries Alliance Australia (BIAA) and the Marina Industries Association (MIA). To obtain accurate data at least 3000 boaters are needed to sign up for the survey.
"We are well short of the 3000 needed for it to be a representative sample. We urgently need folks who care about their yachting, fishing and other boating activities to register for the survey by logging onto www.australiaboatingsurvey.com," urges MIA CEO Colin Bransgrove. A range of participation prizes are on offer including a year's free boat insurance provided by Club Marine.