Airlie Beach resort, marina merge under new name
The Abell Point Marina and the Coral Sea Resort will both soon be known as the Coral Sea Marina|ResortThe latest step in a bid to make Queensland’s Airlie Beach a global superyacht hub starts with a name: the Coral Sea Marina|Resort.
The new name formalises the merger of the existing Abell Point Marina and the Coral Sea Resort, and follows on from the purchase of the resort by marina owner Paul Darrouzet late last year. The facilities will fall under the one name from July 1.
“The merger of these two well established businesses was an opportunity to create a unified brand and develop a compelling brand identity which is truly representative of what the new marina resort aims to be,” a statement from Abell Point Marina said.
“The new brand identity was born out of detailed research with key industry stakeholders, as well as the future vision of the Coral Sea Marina|Resort.”
The price Darrouzel paid for the Coral Sea Resort was not disclosed, but speculation had valued the facility at around $16 million. Darrouzel’s Abell Point Marina has recently transformed with a $30 million upgrade to increase the number of wet berths to 580, including space to accommodate yachts up to 80 metres long – such as Aussie Home Loans founder John Symond’s 73-metre Feadship, Hasna.
Romance and adventure
“The strength in both existing brands has been leveraged, with a strong focus on the romance and adventure of the Coral Sea as well as maintaining the current Abell Point Marina tagline of ‘Stay, Play, Explore’,” Coral Sea Marina|Resort manager Kate Purdie said.
“The tagline encapsulates the scope of experience available at the Coral Sea Marina|Resort for on-shore and on-water customers.”
Other works at the Abell Point Marina have included the installation of a 2.5-hectare garden.
Adding the resort to the marina will bring boutique accommodation and facilities including an oceanfront restaurant, private dining seaside gazebo, cocktail lounge, fitness room, private jetty, 25-metre pool, wedding chapel, 200-seat function room, resort shop and a tour desk.
The Airlie Beach area was hit first by 2017’s Cyclone Debbie – one of the most costly cyclones to have ever made landfall across Queensland, with winds estimated at 150km/h. Damage is estimated to have totalled around $4 billion.
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